Last updated: June 2025
This policy explains how New Betting Sites UK collects, uses, and protects your personal data. We follow the UK GDPR framework as overseen by the Information Commissioner’s Office (ICO). Please read this page carefully before using our site.
Who We Are
New Betting Sites UK is an independent betting review website based in the United Kingdom. We publish editorial content, comparisons, and reviews of licensed betting operators. We do not accept bets or hold any gambling licence ourselves.
What Data We Collect
We collect a small amount of data when you use our site. The table below outlines each data type and its source.
| Data Type | Source | Purpose |
|---|---|---|
| Cookies (functional and analytics) | Your browser, automatically on visit | Site performance and usage analysis |
| IP address and device type | Google Analytics | Understanding audience location and device usage |
| Name and email address | Contact form submissions | Responding to your enquiries |
| Affiliate click data | Affiliate network tracking links | Recording referrals to third-party betting sites |
How We Use Your Data
We use your data only for the purposes listed above. We do not sell your personal information to any third party. Your contact form data is used solely to reply to your message.
Cookies and Analytics
Cookies are small text files stored on your device when you visit our site. We use Google Analytics to understand how visitors use our pages. This data is anonymised and aggregated wherever possible.
You can control cookie settings through your browser at any time. You can also opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on. We display a cookie consent banner on your first visit so you can make an informed choice.
Affiliate Links and Your Data
Some links on our site are affiliate links. This means we may earn a commission if you click through and register with a betting operator. When you click an affiliate link, the third-party affiliate network may place a tracking cookie on your device.
This cookie records that you arrived at the betting site via our referral. We do not receive your personal details from the betting operator. The affiliate network’s own privacy policy governs how it handles that tracking data.
Third-Party Sharing
We share limited data with the following third parties only.
- Google Analytics: anonymised browsing data for site performance reporting.
- Affiliate networks: click and referral data to process commission tracking.
- Hosting providers: server logs that may include IP addresses for security purposes.
We do not share your name, email address, or contact form submissions with any third party. We will disclose data to authorities only if required by UK law.
Your Rights Under UK GDPR
You have clear rights over your personal data under UK GDPR. These rights are listed below.
- Right of access: you can request a copy of the data we hold about you.
- Right to erasure: you can ask us to delete your personal data.
- Right to rectification: you can ask us to correct inaccurate data.
- Right to restrict processing: you can ask us to limit how we use your data.
- Right to object: you can object to us processing your data in certain circumstances.
- Right to opt out: you can withdraw cookie consent at any time via your browser settings.
To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.
How Long We Keep Your Data
We keep contact form data for up to 12 months after your enquiry is resolved. Analytics data is retained in Google Analytics for 14 months by default. We do not store any payment information, as we do not process transactions.
Data Security
We take reasonable technical steps to protect your data. Our site uses HTTPS encryption on all pages. Access to any stored contact data is restricted to authorised personnel only.
Children’s Privacy
Our site is intended for adults aged 18 and over. We do not knowingly collect data from anyone under 18. If you believe a child has submitted data to us, please contact us immediately at [email protected].
Changes to This Policy
We may update this policy from time to time. The date at the top of this page will always reflect the most recent version. Continued use of our site after an update means you accept the revised policy.
Contact and Complaints
For any data-related queries, email us at [email protected]. If you are unhappy with how we handle your data, you have the right to complain to the ICO. You can reach the ICO at ico.org.uk or by calling 0303 123 1113.